https://mariom.co/work daily 1.0 2021-09-30 https://images.squarespace-cdn.com/content/v1/55c4d498e4b010e668c026b7/1528568095633-1M4O5BQ9GWYO114OI7DX/_DSC0677.jpg Work https://images.squarespace-cdn.com/content/v1/55c4d498e4b010e668c026b7/1528568403815-ARQ05ZDD98514RZ5DTN6/swivelfly_ipad_mockup_close.jpg Work https://images.squarespace-cdn.com/content/v1/55c4d498e4b010e668c026b7/1528567904595-BPVGYOFHDHG3RS8CGTHM/HW_ipad_mockup.jpg Work https://images.squarespace-cdn.com/content/v1/55c4d498e4b010e668c026b7/1539571596116-L0HZVV7WFGLEZS85N3Y8/Screen+Shot+2018-10-14+at+10.39.37+PM.png Work https://images.squarespace-cdn.com/content/v1/55c4d498e4b010e668c026b7/1574039998042-I3KRDEJZDLOKA3OM82XL/Sengled_01.jpg Work - The Approach We began our work with Sengled by conducting an in-depth audience and market perception study to better understand consumers behaviors and desires as it related to the smart home and smart lighting ecosystems. Using these insights, we developed a new brand expression, “Do more with your light.” This directly addressed the mainstream audience’s top barrier to entry: lack of understanding of how else lighting could benefit everyday life beyond turning on and off. With this lens in mind, we built a suite of assets – from brand guidelines to brand and product videos – to help Sengled transition from a traditionally technical narrative to a more human-benefit driven one. https://images.squarespace-cdn.com/content/v1/55c4d498e4b010e668c026b7/1629761124483-8LYSUNUW2PKF99SM2E2L/INT_WorkBetter_Concept.jpg Work https://images.squarespace-cdn.com/content/v1/55c4d498e4b010e668c026b7/1632693003830-6D8ISP4IVXONXX1VSOBO/McAfee_01.jpg Work https://mariom.co/about daily 0.75 2023-02-06 https://images.squarespace-cdn.com/content/v1/55c4d498e4b010e668c026b7/51a5bd61-11dc-4a9a-9efe-80431fcd1fe3/Mario-2.jpg About https://mariom.co/contact daily 0.75 2023-02-06 https://images.squarespace-cdn.com/content/v1/55c4d498e4b010e668c026b7/ce85b9a3-6cd7-4db1-a259-9de2021610d8/Mario-47.jpg Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference.