Creative Direction & Brand Strategy

About

Hello, I'm Mario.

Hey there, I’m Mario.

With over a decade of experience, I bring together words, ideas, and design to craft engaging brand experiences that drive results. I have helped brands of all kinds – from start-ups to enterprises, non-profits to consumer brands – better tell their stories.

As a multi-disciplinary brand consultant I partner with technology and social impact organizations to help solve business problems via:

  • Brand Strategy: Defining a unique identity for your company or organization in the mind of your target audience.

  • Creative Strategy: Developing insights-led strategies and tactics that solve your target audience’s needs and deliver on your business objectives.

  • Creative Direction: Guiding the creative process and execution for every touch point of your brand – from ideas to copy to visuals.

Before going out on my own I spent ten years helping build and grow the creative practice at Hotwire Global, a global communications consultancy.

I am equally passionate about working towards closing the opportunity gap for underrepresented communities, with a focus on first-generation students and professionals. This work has led me to volunteer my time with organizations like Hue, America Needs You, Jumpstart, Stoked and many more.