Following a successful appointment of new CEO, Chris Young, the cybersecurity giant, McAfee, was looking to further solidify their voice as a thought leader and came to Hotwire for ideas on how to further amplify their voice.
Role: Art Director & Brand Strategist
Agency: Hotwire
Year: 2018
After a successful debut of Chris Young as new McAfee CEO and top spokesperson, Hotwire was tasked with further establishing McAfee as a thought leader in the business space – beyond security, beyond the IT department, and beyond spokespeople.
Having already worked with Young to develop his thought leadership platform, A Culture of Security, Hotwire used this opportunity to reimagine the narrative as a branded digital destination: CultureofSecurity.com. The new content hub would bring to life the idea that cybersecurity goes beyond the IT department and everyone – both in and out of the office – play a role in keeping their organizations safe from cyber threats.
With a focus to not only make the destination relatable to all, but also actionable, Hotwire partnered with key McAfee executives to develop a series of blogs and downloadable one-pager toolkits targeted at three key audiences: C-suite executives and organization leaders, IT departments, and everyday employees. The toolkits covered scenarios each audience would be faced with on a regular basis and actionable steps they could take to not only keep themselves safe from cyberthreats, but build a culture of security in their workplace.